Effective Date: September 2025
At Inspired and Elevated ("we", "our", or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website (https://inspiredandelevated.com), use our coaching services, or participate in DNA-based wellness programs.
By using our website and services, you agree to the practices described in this Privacy Policy.
1. Who We Are
Inspired and Elevated provides personalized health and lifestyle coaching services. As part of these services, we offer the option for clients to complete DNA testing, which is handled by our trusted partner, dnaPower Inc., a third-party laboratory based in Canada.
2. What Personal Information We Collect
We may collect the following types of personal information:
Contact Information: Your name, email address, and phone number
Address: For program delivery or billing purposes
Payment Information: Processed securely through Stripe or PayPal (we do not store your credit card information)
Health and Lifestyle Information: Details you provide in health and genetic questionnaires
Website Usage Data: Such as your IP address and pages visited, collected via Google Analytics
Email Interaction Data: Information on how you interact with emails sent via Mailgun
3. Health and Genetic Information
Some of the information we collect (such as health and genetic details) is considered sensitive personal data under global privacy laws like GDPR.
We only collect and use this data:
With your explicit consent
To provide personalized health and coaching services
Please note: You send your DNA sample directly to dnaPower Inc. We do not handle the sample ourselves. Based on your consent, dnaPower may share the results with us to help tailor your program.
4. How We Use Your Information
We use your personal data to:
Deliver your coaching program and services
Communicate with you about your sessions and progress
Send educational content or updates (only with your consent)
Process payments
Improve our website and services using analytics tools
Comply with legal and regulatory obligations
5. Legal Grounds for Processing (GDPR)
If you are located in the European Union or European Economic Area, we process your data under the following legal bases:
Consent: Especially for health and genetic data
Contract: To deliver the services you sign up for
Legal Obligation: To comply with legal requirements
Legitimate Interests: To improve our services and website
You may withdraw your consent at any time by contacting us.
6. Sharing Your Data
We do not sell your personal information. However, we may share data with trusted third-party service providers who help us run our business. These include:
dnaPower Inc. (Canada) – for DNA testing
Stripe and PayPal – for secure payment processing
Mailgun – for sending transactional and marketing emails
GoHighLevel (Springboard) – for CRM and appointment management
Google Analytics – for understanding website traffic
All of our partners are required to handle your data safely and comply with privacy laws.
7. International Transfers of Data
Some of our service providers may process your data in other countries, including the United States and Canada. When data is transferred internationally, we make sure proper safeguards are in place, such as:
Standard Contractual Clauses
Data Processing Agreements
Compliance with GDPR and other data protection laws
8. How Long We Keep Your Data
We keep your personal data only for as long as necessary to:
Provide you with our services
Fulfill legal and financial recordkeeping obligations
Support your coaching program
You may request deletion of your data at any time.
9. Your Rights (EU/UK/California and other regions)
Depending on where you live, you may have rights over your personal data, such as:
Access: Request a copy of your data
Correction: Ask us to correct incorrect or outdated data
Deletion: Ask us to delete your personal data
Consent Withdrawal: Withdraw consent for future data use
Portability: Receive your data in a commonly used format
Object to Processing: For example, marketing emails
File a Complaint: With a local Data Protection Authority
To exercise these rights, please contact us at the email listed below.
10. How We Protect Your Data
We use a variety of measures to protect your personal data, including:
Secure website with SSL encryption
Strong access controls
Data encryption where applicable
Secure partners and tools with privacy safeguards in place
Our DNA lab partner, dnaPower, also follows strict confidentiality and data protection practices.
11. Children's Privacy
Our services are not intended for individuals under the age of 18. A parent or guardian may authorize a DNA test for a minor, but we do not knowingly collect personal information from children without proper consent.
12. Cookies and Tracking
Our website uses cookies and Google Analytics to improve your experience. Cookies are small files stored on your browser. You can disable them through your browser settings, although some features may not work properly.
We do not use cookies to personally identify you.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will:
Update the "Effective Date" at the top
Post the updated version on our website
Notify you if legally required
We encourage you to review this page regularly.
14. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Thank you for trusting us with your personal and health information. Your privacy is our priority.
